If you want to quit your job and start making money on your own terms, I’d like to introduce you to a very simple way of making money online.
Shopify is one of the easiest ways to start your own online business that makes money very quickly.
You’re probably thinking, if it’s so easy, then why isn’t everyone doing it?
The truth is, there are already over 200,000 people using Shopify, and a great many of them are using the exact same method I’ve described here.
But doesn’t that mean it’s oversaturated?
No. The idea of a ‘shop’ can’t become over saturated. A particular market can have too much supply and not enough demand, but that doesn’t mean that people stop opening stores, they simply open stores that sell something else that isn’t oversupplied.
Back in the bad old days of the early 2000’s, before you could use services like Shopify, if you wanted to set up an internet based store you had to know how to do absolutely everything yourself – or pay someone who did.
My Mum was one of those people who decided to try and do it herself.
She made handknitted baby clothes, and built a website that let her sell them.
It took MONTHS before she made her first sale (and that was to a friend of a friend)
The website she made was ugly (Sorry, Mum!), and probably cost her a lot of business because it looked so amateurish.
In the end, she bit the bullet and hired somebody to do a complete redesign.
The result was a massive improvement – but it cost literally thousands of dollars. It took a very long time for her to make that money back.
This is why Shopify is so great. It’s pretty cheap, and you get a 14 day trial period that doesn’t cost anything so you can check it out without having to invest anything. If you’re particularly savvy, you can even make the cost of using Shopify back in the trial period itself (we’ll take a look at how you can do that later) without much difficulty.
So how do you know if Shopify is right for your needs?
- You don’t want to spend tons of time setting up an online store
- You want your store to look professional without having to spend a fortune on a web designer
- You want access to expert technical support in case you have any problems
- You want to be able to relax and know that security isn’t going to be a problem
How you can make money using Shopify
If you’re just starting out making money online, Shopify is one of the easiest and quickest ways to get started.
Here’s how it works.
Step One: Choose a Niche
For example, when you go into a sportswear shop, you can be pretty certain that you’ll find running shoes, but you won’t be trawling through aisle after aisle of home decorations and furniture first.
You should aim for the same effect. The more specific your store, the better. This lets you target the kind of customers that are most likely to want to buy your products.
So instead of setting up a sportswear shop, you might look at clothing specifically for cyclists.
If you wanted to get even more specific, you could cater only for off-road cyclists who would need more heavy duty clothing that could help protect against falls, and not suffer as much damage.
If you’re thinking “that’s great, but I don’t actually have that kind of stuff lying around to sell”, don’t worry! In a traditional store you would need to have the inventory on hand, but using an online store such as Shopify lets you make the sale before you actually purchase your inventory.
This is just another reason why using Shopify is so great – you don’t have to waste money on products that might never sell. You simply remove the option if it doesn’t get any results.
If you’re having a hard time thinking of what niche to choose, you can go for literally anything. Have a look around you. What do you see?
For example, there’s a filing cabinet, a cup of coffee and a computer monitor within my eyeline as I write this.
From those things, there’s three niches right there. You could make them more specific or more general as you please, like this:
Filing Cabinet > Office Furniture
Computer Monitor > Electronics > Computers > Monitors > Monitors over 20” in size > LCD Monitors over 20” > LCD Monitors over 20” with built in speakers
You get the idea.
Step Two: Creating an Inventory
So you’ve chosen your niche, now it’s time to find some stuff in that niche to sell.
Head on over to https://www.aliexpress.com/ and take a look at what they have. Once you find five or so items, you copy the product descriptions, images and other information and place it on your Shopify store.
Aliexpress are very cheap, making it quite easy to create a decent profit margin. Despite their low costs, most people don’t tend to buy from them as they’re reluctant to order products from overseas. But you’re running a business, not shopping as a consumer. Take advantage of global price fluctuations. This is why no matter what you’re buying, or where from, most of the stuff you buy will have a little stamp on it saying “Made in China”, because it’s cheaper for businesses to fill their inventory with Chinese made items.
Each time somebody buys through your store, you simply place a corresponding order through aliexpress.com and instruct them to send it to your customer’s stated address and not to include an invoice in the packaging.
Choose the cheapest delivery option. It’ll take a little extra time, but it also saves on expenses. If you have impatient customers, you can charge more for faster delivery to avoid any reduction in profits.
Step Three: Marketing your Store
There a number of different ways you can market your store.
Since you’ve got a super specific niche (you did follow all the advice, right?) you can narrow down the people who would be interested in your store very easily.
Create a facebook ad, targeting only the kind of people who would be interested in the products you sell, include a link to the store and let it work it’s magic.
For a very small budget of only $5 a day, you can start making sales almost immediately.
If you’re having trouble coming up with a decent advert, start looking at the adverts you see around you rather than ignoring them. These will give you plenty of inspiration, and copying the techniques you see is a lot easier and cheaper than hiring somebody to do tons of research.
Let your ad run on facebook for about two weeks. If you had success, great! Start fulfilling your orders, and increase your advertising budget. If you didn’t have any success, you need to look at three things.
First, is your niche big enough? If there’s not a lot of people interested, you’ll struggle as you can’t make money when there aren’t any customers.
Secondly, are you ads being shown to the right people? If you sell off-road cycling wear, but you’re only showing adverts to women over 65 who live in the city, you’re not doing the right kind of market research.
Thirdly, is the ad itself any good? You can have the perfect product and the right audience, but if your ad is terrible, they’ll assume the product is too.
There isn’t much more to this method of making money. After this point you can scale it up, and hire somebody else to do the day to day running of the store, or just do it yourself.
Want to get started? Click here to start your own Shopify powered store!